Media does create a difference. It inspires, empowers, brings awareness, and at times, even awakens conscience...Man modifies nature according to his convenience without noticing the global imbalance. Can this be the cause of calamities like the one happened in Japan? Floods in various regions, Global warming, earthquakes, Tsunamis... in spite of enormous technical advancement, why are we still vulnerable to natural calamities? The reason is not new; nature is for living being and destruction to nature will, obviously, destruct living organisms. Is there really a need for human to reach out to a different planet? Can't we make earth a better place to live?

Here we begin supporting the cause. What cause? Cause that result into making earth a better place to live. Recent news shows an initiative from Earth Hour-a global initiative in partnership with the World Wildlife Fun (WWF). They are hoping that one hour of darkness will lead to a whole year of change. Earth hour has grown exponentially. Last year more than 125 countries participated in the self-imposed blackout.

The whole point is not to create a social media "event" or blackout stunt but rather to use the rally point as a launch pad for environmental conversation driven by social networks and tools like Beyond the Hour. Major landmarks like Rome's Colosseum, San Francisco's Golden Gate Bridge, Toronto's CN Tower and Egypt's Pyramids also went dark to support the cause.

The hour effect sure lasts longer. This year Earth hour will take place on 26 March, local time, 8:30 to 9:30 pm. Differences in time zone will be seen to bring great effect as countries show their support.

A look beyond the dark hour

Although, the cause got immense support from all over the world, do you think one hour no-electricity campaign that too in a year just does enough for the cause? Seeing the global interest, Earth Hour has decided to take it beyond the no-electricity hour. They found that people have better ideas and can think beyond it. Therefore, a Social networking development came into existence.

Earth hour has developed a fabulous social networking solution with dynamic image that has hot spots particularly showing what each person is keen to do to save the planet earth. The major motive behind social networking development is enabling communication among capable persons across the globe. A constructive mind in America can communicate with other in Africa.

When talking about the website, wonderful dynamic images of an earth, a bulb and so on keeps animating which has hotspots that get activated on mouseover and shows what each person pledges to make earth a better place. It also provides an option for "you" to support a particular pledge if you like the idea. There are widgets on each of this spot that enables you to share the idea over your preferred social networking site and enable bloggers to share "Beyond the Hour" from their own sites. I saw some great contributions that would cultivate good results, eventually. You can create your own, as well; join a reputed social networking development company.

More than Theory

Let's say I made a New Year Resolution of saving maximum amount of water this year and I didn't follow. Although it is marked as my resolution, it doesn't count if don't follow. Well, its easy say and difficult in practicality. Therefore, let's see something concrete bagged by Earth hour.

The government of Nepal has committed to put a complete stop to tree-felling in the Churiya Range, a vital ecological and sociological forest area. Mengniu Dairy, a Chinese dairy company, is doubling the number of milk cartons it recycles and increasing its use of FSC-certified packaging. Clover Moore, the Lord Mayor of Sydney, has committed to another six separated bike lanes ("cycleways"), installing LED lights in parks and streets and endorsing a tri-generation plant to provide low carbon energy. Credit Suisse AG is sponsoring an Earth Hour in Singapore and also promising to send staff to a Brazilian forest reserve to support field research.

Keeping aside the major government, kids are taking initiatives to guide their schools of various green activities. Are we joining in?

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About Turtlejet

Turtlejet is a Louisville Kentucky based IT services and solutions provider that excels at designing, conceiving, developing and deploying solutions in the mobile application development segment. It has formed its niche in Custom social networking development and Community portal design.